Poster Rotterdam edition by Kasper Tinus, Photo by Benny Emmerich
From 2019 to 2023, I worked as a Senior in-house Creative at de Bijenkorf, where I focused on bringing the stores to life through art and design, crafting memorable experiences that engaged and inspired customers.
‘House of Creativity’ brought local artists and performers directly to shoppers. Over eighty maker and performers turned six department stores into their personal stages. From poetry printed on receipts to breakdancing, drag shows, and live music performances in front of clothing racks and store windows.
Curator: Willem Schenk
Creative Lead: Inge Schmitt
Project: Het Creatieve Huis
Company: de Bijenkorf
Plasma dj collective, Eindhoven Edition, Photo by Cleo Goossens
Soukaïna Bennani from Poetry International, Rotterdam Edition, Photo by Benny Emmerich
Heavy Hitters, Den Haag Edition, Photo by Lotte van Uittert
UM Cheerleaders, Het Creatieve Huis Maastricht, Photo by Renee Reynders
Huis van Betekenis, Utrecht Edition, Photo by Scott Gorman
, Eindhoven Edition, Photo by Cleo Goosens